Candid Camera

No matter what you think about the state of the NBA these days, you have to agree that the attendance numbers are, at the very least, slightly troubling.

With that in mind, it begs the question: Just how bad is attendance these day? If you go by reported statistical figures, it seems to be off by 5 to 10%, perhaps more, but just how accurate are those numbers?

I ask because I was a witness to the final days of the Vancouver Grizzlies. For three years, I "covered" the team for a small local paper, meaning I was courtside at nearly every game. With the woeful product before us less than enthralling, I usually spent as much time looking at the crowd as I did at the court.

After Michael Heisley bought the team it became obvious that something drastic had happened. Attendance in the arena dropped precipitously, and rumors began spreading that the previous ownership group had been giving away hundreds of tickets to boost attendance, and that they were inflating that artificially boosted attendance to boot.

I bring this up because the easiest way to determine if an NBA team is struggling is to look at the upper rafters. If there are massive sections of empty seats, well, things aren't going so well in that town.

And that, dear readers, is where bloggers come in. To many, the one asset bloggers lack is access. But that's only true if you look at it from the perspective of a traditional media member, who can speak with the coach, GM, players, trainers, and anyone else he/she desires.

Bloggers, however, do have a type of access the local media does not - freedom. Because we're not obligated to report on anything in particular, we can look at bigger pictures. And no picture right now is more important than the one taking place at arenas across the country.

What I'd like to have happen is to see bloggers - and their readers - start taking pictures of the stands during games. With the proclivity of camera phones these days, everyone is a walking photographer, so there's no excuse for us not to start documenting what's happening.

If you're in Philly, take a photo of the empty seats. If you're in Memphis, start snapping shots of empty seats. If you're able to get something good, email it to me at supersonicsoul AT hotmail.com, and I'll start posting them on our website.

Ideally, we could create a flickr-type presentation, but I'll let those more savvy than me get into that sort of thing.

For the time being, though, I'll try to post the best of shot of the day on our website every day, with the corresponding "attendance" figures for that game given to us by the NBA.

If nothing else, it beats me writing yet another story about Aubrey McClendon.

NBA and NHL

There are a hundred ways to talk about NBA attendance, a hundred ways to distort the truth, a hundred ways to rationalize, pervert, and obfuscate the facts.

In the weeks and months to come, the NBA will attempt to use all of those methods. They will load us down with facts and figures that explain how wonderful the league is, how healthy its balance sheets are, and how strong its ratings are.

Just remember, when you hear those words, what the chart below is showing you:

That, my friends, is the cold, hard hand of reality smacking David Stern in the face. In the past six years, his league has gone from dominator to also-ran.

Nice work, fellas.

[NOTE: To accommodate the NHL's work stoppage which eliminated an entire season, I shifted the NHL numbers from the previous season up into the empty gap.

NOTE2: Graph has been updated.]

A Transcript

The transcript from the inevitable David Stern press conference to discuss putrid NBA attendance:

DAVID STERN: While we’re certainly concerned with flagging attendance levels, I’d like to remind you that the season is still very early. I know the press likes to make a big story out of this, but if you review our attendance figures from years past, you’ll notice that our attendance levels tend to increase as the year progresses and fan interest improves.

REPORTER: While that may be true, the early levels have never been this low. Shouldn’t the creation of all these new buildings be a buffer against the current economic downturn?

DS: Well, just look at the numbers in Portland, in Atlanta, in Toronto, or in Cleveland, where you have teams playing before near sell-outs every night. I think that’s a testament to what happens when our superior marketing and innovativeness are given an opportunity to grow and prosper.

REPORTER: But what about Sacramento, where your team is barely beating Arena League numbers? Doesn’t that concern you?

DS: Well, with a new mayor in Sacramento committed to keeping the team in that city, I think you’ll see an improvement in the team’s fortunes in the near future.

REPORTER: You mean, when they get a new building?

DS: Yes, that’s correct.

REPORTER: You mean, like the new building in Memphis, where they average 11,706 fans a night?

DS: Well, Memphis is a unique situation …

REPORTER: Or in Philadelphia, where they attract only 62% of capacity with a playoff-caliber team in a sports-mad city?

DS: Now you’re just picking out random cities out to augment your point, but I think if …

REPORTER: Or in Charlotte, where a brand-new stadium and a brand-new team with a Hall of Fame coach and world-famous general manager have lead to less than 70% capacity? Or in Indiana? New Jersey? Minnesota? Miami?

DS: I think that if you look closely, you’ll see that nearly all of those situations involve teams which are struggling on the court, and that in almost all situations involving teams which are successful, the fans inevitably flock to the games. You can almost guarantee it.

REPORTER: So what you’re saying is that the buildings you extort cities to build while their police departments, educational systems, and infrastructure erode have less impact on attendance than the on-court product? That on-court success is more important than $300 million arenas? That a winning Sonic team in Seattle in an “old” building would draw more than a losing Grizzlies’ team in Memphis with a “new” building?

DS: Now you’re just putting words in my mouth.

REPORTER: That’s not the only thing I’d like to put in there.